TVNZ - Duke
BRAND: TVNZ - Duke
CAMPAIGN PERIOD: Feb - Apr 2016
MEDIA BRIEF: Introduce male TV viewers to the new FREE to air TV Channel, Duke, utilising clips from programming that will be screened.
MEDIA SOLUTION: With Ultimate Media's extensive NZ gym network, TVNZ's Duke screened a 30sec "trailer" incorporated with relevant workout messaging to motivate gym users. Using a lot of movement and a sustained 2month campaign period, gym users were suitably informed of the new channels existence and what to expect from it.