Sanitarium - Up & Go Energize

BRAND: Up & Go Energize

CAMPAIGN PERIOD: Nov - Dec 2015

MEDIA BRIEF: Adults lead busy lives and sometimes there's just no time for breakfast, but with Sanitarium's Up & Go Energize they not only have a convenient breakfast option, but also a healthier, high protein option.

MEDIA SOLUTION: Gyms are the ideal place to inform busy and active adults about a new breakfast food option to make their lives a little easier. Large ActiveLite posters and animated digital screens were used in Ultimate Media's nationwide gym network.