BRAND: Rexona Motionsense
CAMPAIGN PERIOD: June - July 2015
MEDIA BRIEF: Introduce active people to the new Motionsense Rexona deodorant. This new deodorant starts working with movement - everything a person who goes to the gym is looking for in a deodorant!
MEDIA SOLUTION: Ultimate Media’s extensive gym network provided the perfect place where a new deodorant can be promoted to the target audience in this very relevant environment. Unmanned sampling at reception proved to be an effective way to present the members with a free sample. Multiple touch point media support for the campaign included Large ActiveLites, ActiveAds, ActiveVision, Decals around the gym at point of sweat and Locker Decals at point of use. The campaign was well received by members and staff welcomed the promotion.