NZTA - Know Your Limit
BRAND: NZTA - Know Your Limit
CAMPAIGN PERIOD: Dec 2015 - Jan 2016
MEDIA BRIEF: With it being the festive season, remind people to organise a sober driver or book a taxi.
MEDIA SOLUTION: Ultimate Media’s extensive bar network was utilised to get the message out to as many bargoers. Posters and costers were used as well as Christmas crackers which added an extra tactical element. The Knock Knock jokes were included in each cracker. This definitely got everyone's attention.